Photography by David Stjernholm
Photography by David Stjernholm

Martin Asbæk Gallery

The Martin Asbæk Gallery is a danish art gallery focusing on contemporary Scandinavian and international art by both well-established and up-coming artists.

The gallery was established in 2005, but the Asbæk-family has played a significant role in danish arts since 1975. It’s safe to say that Martin is an art-geek and an expert in presenting works of art in a beautiful way.

Design Web UI

Art comes first

– Design is secondary; But never on expense of usability and clarity.

Content is king is every marketers mantra, but for a gallery of fine arts, content is the attraction.
– The design could in no way stand above the displayed art of the gallery.

The solution was to keep the design as minimal as the gallery decor, and using the carefully selected typography for contrast while keeping everything highly legible and unobtrusive.

Playfair Display

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
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0123456789 (!@#$%*&)

Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
abcdefghijklmnopqrstuvwxyzæøå
0123456789 (!@#$%*&)

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
abcdefghijklmnopqrstuvwxyzæøå
0123456789 (!@#$%*&)

Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
abcdefghijklmnopqrstuvwxyzæøå
0123456789 (!@#$%*&)

Source Sans Pro

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
abcdefghijklmnopqrstuvwxyzæøå
0123456789 (!@#$%*&)

Bold Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
abcdefghijklmnopqrstuvwxyzæøå
0123456789 (!@#$%*&)

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
abcdefghijklmnopqrstuvwxyzæøå
0123456789 (!@#$%*&)

Regular Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZÆØÅ
abcdefghijklmnopqrstuvwxyzæøå
0123456789 (!@#$%*&)

Everything connected

Wish to explore curated artists? current or past exhibitions?
– everything is connected to help you explore and expand on the stories the gallery holds.

Martin Asbæk Gallery has a staggering amount of content. Our first task would be to make sense and find a way to connect all the bits for an easier overview, but not neglecting maintainability.

By giving each curated artist their own online presence within the gallery solution, the editors can create new content or expand on existing content without creating any duplicate content. For the visitor, it becomes an exciting journey through the creative development of each artist.

Adding new, extensive content to an already content-heavy page can be quite the challenge.
By analyzing the editor’s workflow we automated a number of features that work for the editors.

The solution will automatically handle exhibition states and will promote and archive exhibitions accordingly, as well as adding references on the related artist’s presence page. – Creating an engaging journey through the individual artists’ content.

Optimized for quick delivery

On a data plan or in a hurry, careful optimization got your back.

For a data-heavy solution as this, careful optimization needed to be considered at the earliest point.
We based the solution on our own WordPress theme, made for a minimal footprint while staying flexible and light on support modules.

Device optimized responsive images and lazy-loading delivers the requested content quickly with no extra effort for the editor. – All resizing and compression happen in the background at the time of upload.

Martin Asbæk Gallery
Dan Eggers
Rasmus Vork
Rasmus Vork
Dan Eggers
David Law Jensen
Rasmus Vork