We wanted to break away from expectation. – But doing so without sacrificing the seriousness and delicacy of the subject. Bringing in a bright color palette suitable for a candy store, everything could quickly become a little crazy.

As a basis, 2 fonts were selected. The playful VAG Rundschrift display type for headers and highlights, and the strict sans-serif, Source Sans Pro for bread and details.

With an inspirational offset in the selected typefaces, a completely custom logotype was created.
A set of exact dimensions were laid out, and perfect geometry was aligned within the ruleset.

Allowing each character of the logotype to freely flow to the next, builds upon the playful approach of kand.io.

– Onboarding recruiters.
Bright color usage, clear CTAs, trust establishing testimonials and references are all cornerstones to grab the visitor’s attention and curiosity.

Providing the visitor with multiple ways to create their account and valuable tools to calculate and measure their actual need for the service, allowed for great product transparency.